๐๐ผ๐ ๐๐ผ๐ ๐ฐ๐ฎ๐ป ๐บ๐ฎ๐ธ๐ฒ ๐๐ผ๐๐ฟ ๐ฐ๐ผ๐บ๐บ๐๐ป๐ถ๐ฐ๐ฎ๐๐ถ๐ผ๐ป ๐บ๐ผ๐ฟ๐ฒ ๐ฒ๐ณ๐ณ๐ถ๐ฐ๐ถ๐ฒ๐ป๐ ๐ฎ๐ป๐ฑ ๐ฐ๐น๐ฒ๐ฎ๐ฟ
Here is a simple framework to make your communication clear without having to put long walls of text in front of people or make long presentations. It can even help writers to attract the attention of readers, by making communication more clear and efficient. The key is to share the key info at the very end. It's called ๐ ๐ถ๐ป๐๐ผ ๐ฃ๐๐ฟ๐ฎ๐บ๐ถ๐ฑ and it is first described in the book "The Minto Pyramid Principle" by Barbara Minto.
The idea behind the pyramidal hierarchy is that it makes an argument both simpler to understand and much more persuasive. ๐ง๐ต๐ฒ ๐บ๐ผ๐๐ ๐๐ถ๐ด๐ป๐ถ๐ณ๐ถ๐ฐ๐ฎ๐ป๐ ๐๐ฎ๐ธ๐ฒ๐ฎ๐๐ฎ๐ ๐ณ๐ฟ๐ผ๐บ ๐๐ต๐ฒ ๐ฒ๐๐๐ฎ๐ ๐ถ๐ ๐น๐ผ๐ฐ๐ฎ๐๐ฒ๐ฑ ๐ฎ๐ ๐๐ต๐ฒ ๐๐ผ๐ฝ ๐ผ๐ณ ๐๐ต๐ฒ ๐ฝ๐๐ฟ๐ฎ๐บ๐ถ๐ฑ, ๐ณ๐ผ๐น๐น๐ผ๐๐ฒ๐ฑ ๐ฏ๐ ๐น๐ฎ๐๐ฒ๐ฟ๐ ๐ผ๐ณ ๐ผ๐ฟ๐ฑ๐ฒ๐ฟ๐ฒ๐ฑ ๐ฑ๐ฎ๐๐ฎ. This article's structure enables the reader to take in a central idea before being given evidence to back it up.
Here is how this concept works:
๐ญ. ๐ช๐ฒ ๐๐๐ฎ๐ฟ๐ ๐๐ถ๐๐ต ๐๐ต๐ฒ ๐ฎ๐ป๐๐๐ฒ๐ฟ ๐ผ๐ฟ ๐ฐ๐ผ๐ป๐ฐ๐น๐๐๐ถ๐ผ๐ป
Tell your audience the primary point, message, advice, or your conclusion up front to grab their attention. Although this may go against what we have been taught to do when communicating, it is more effective—particularly when writing to audiences who may be short on time or attention.
๐ฎ. ๐ฆ๐๐ฝ๐ฝ๐ผ๐ฟ๐๐ถ๐ป๐ด ๐ฎ๐ฟ๐ด๐๐บ๐ฒ๐ป๐๐
Now that the essential message has been conveyed, it's time to bolster it with supporting evidence or main points. These need to be rather brief. You should summarize your essential points in them. This section should provide justification for your conclusion or suggestion.
๐ฏ. ๐ฆ๐๐ฝ๐ฝ๐ผ๐ฟ๐๐ถ๐ป๐ด ๐ฑ๐ฎ๐๐ฎ ๐ผ๐ฟ ๐ณ๐ฎ๐ฐ๐๐
The bottom of the pyramid, as the name implies, stores the facts, data, and other discoveries that confirm the supporting arguments. If you want to, you can be specific at this point.
Here is ๐ฎ๐ป ๐ฒ๐ ๐ฎ๐บ๐ฝ๐น๐ฒ ๐ผ๐ณ ๐๐ต๐ฒ ๐ ๐ถ๐ป๐๐ผ ๐ฃ๐๐ฟ๐ฎ๐บ๐ถ๐ฑ:
❓ ๐ค๐๐ฒ๐๐๐ถ๐ผ๐ป: Should we enter new markets, like Moldavia?
๐ ๐ช๐ต๐ฎ๐: We researched our product/approach and concluded that we need to open a new location in Moldavia.
๐ ๐ช๐ต๐: This market is growing with skilled people by a rate of 12%, which is faster than other developing countries in Europe. Here can come more reasoning, such as results of competition analysis, etc.
๐ ๐๐ผ๐: This would be the next steps, partnerships with local HR companies, analysis of office location, etc.
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Learn something new every day ๐!
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